Rugged Trade/Dashboard
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B2CCMP-1025
Weekend Trade Pop-up
Launch & Sales LifecycleLaunched
Type
B2C
Owner
Morgan Hayes
Team
Priya Anand, Jesse Cortez
Start
Aug 24, 1969
Target Launch
Jul 13, 2026
Budget
$19,000
Actual Spend
$21,400
Variance
+$2,400
Launch Details
Launch Date
Jul 28, 2026
Performance Window
Jul 28 – Nov 15, 2026 (16 weeks)
Sell-through (to date)
62%
Sales Performance Notes
Strong opening two weeks — outerwear leading category. Insulated vest outperforming projections by 22%; utility pant slower, monitor for markdown.
Post-Launch Notes
- Vendor turnaround on canvas needs to move up 2 weeks for next drop.
- Embroidery placement spec needs a clearer visual for factory floor.
- B2C hero imagery drove strongest email CTR of the year (7.4%).