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SeasonalCMP-1019

Blackwater Rain Kit

IdeationActive

Type

Seasonal

Owner

Jesse Cortez

Team

Dana Whitfield, Alex Rowan

Start

Sep 17, 1969

Target Launch

Jan 11, 2027

Budget

$88,000

Actual Spend

$0

Variance

-$88,000

Ideation

Campaign Concept

Cold-weather field kit rooted in the Ironworks story — utility-first outerwear built to survive winter job sites.

Target Demographic

Trade professionals aged 28–55, cold-region markets, dealer network.

Inspiration Files

moodboard-ironworks.pdf trend-winter26.pdf reference-imagery.zip