Back to Campaigns
RecruitmentCMP-1013

Field Rep Onboarding

Launch & Sales LifecycleLaunched

Type

Recruitment

Owner

Alex Rowan

Team

Sam Okafor, Riley Bennett

Start

Oct 11, 1969

Target Launch

Jun 15, 2026

Budget

$22,000

Actual Spend

$20,800

Variance

-$1,200

Launch Details

Launch Date

Jul 28, 2026

Performance Window

Jul 28 – Nov 15, 2026 (16 weeks)

Sell-through (to date)

62%

Sales Performance Notes

Strong opening two weeks — outerwear leading category. Insulated vest outperforming projections by 22%; utility pant slower, monitor for markdown.

Post-Launch Notes

  • Vendor turnaround on canvas needs to move up 2 weeks for next drop.
  • Embroidery placement spec needs a clearer visual for factory floor.
  • B2C hero imagery drove strongest email CTR of the year (7.4%).