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B2CCMP-1011

Toolbelt Loyalty Kit

Marketing & TrainingActive

Type

B2C

Owner

Jesse Cortez

Team

Dana Whitfield, Alex Rowan

Start

Oct 19, 1969

Target Launch

Jul 24, 2026

Budget

$38,000

Actual Spend

$36,700

Variance

-$1,300

Launch Brief

ironworks-launch-brief-v2.pdf

Campaign Assets

hero-lookbook.zip product-copy.docx field-video-30s.mp4 email-headers.zip

Promotional Messaging

B2B

Position as the core cold-weather field kit for dealer accounts. Volume pricing on 4+ SKU assortments.

B2C

Story-driven hero campaign anchored on the Ironworks narrative. Retail-first, wholesale-supportive.

Training Completion

  • Retail floor staffComplete
  • Wholesale repsComplete
  • Customer serviceIn Progress
  • Ecom merchandisingComplete