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SeasonalCMP-1010

Copper Country Capsule

IdeationActive

Type

Seasonal

Owner

Priya Anand

Team

Jesse Cortez, Dana Whitfield

Start

Oct 23, 1969

Target Launch

Dec 12, 2026

Budget

$46,000

Actual Spend

$0

Variance

-$46,000

Ideation

Campaign Concept

Cold-weather field kit rooted in the Ironworks story — utility-first outerwear built to survive winter job sites.

Target Demographic

Trade professionals aged 28–55, cold-region markets, dealer network.

Inspiration Files

moodboard-ironworks.pdf trend-winter26.pdf reference-imagery.zip