Range Ambassadors

IdeationActive

Type

Recruitment

Owner

Riley Bennett

Team

Taylor Kim, Morgan Hayes

Start

Nov 4, 1969

Target Launch

Oct 13, 2026

Budget

$30,000

Actual Spend

$4,200

Variance

-$25,800

Ideation

Campaign Concept

Cold-weather field kit rooted in the Ironworks story — utility-first outerwear built to survive winter job sites.

Target Demographic

Trade professionals aged 28–55, cold-region markets, dealer network.

Inspiration Files

moodboard-ironworks.pdf trend-winter26.pdf reference-imagery.zip