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B2CCMP-1004

Trailhead Retail Push

Launch & Sales LifecycleLaunched

Type

B2C

Owner

Dana Whitfield

Team

Alex Rowan, Sam Okafor

Start

Nov 16, 1969

Target Launch

Jul 17, 2026

Budget

$96,000

Actual Spend

$88,400

Variance

-$7,600

Launch Details

Launch Date

Jul 28, 2026

Performance Window

Jul 28 – Nov 15, 2026 (16 weeks)

Sell-through (to date)

62%

Sales Performance Notes

Strong opening two weeks — outerwear leading category. Insulated vest outperforming projections by 22%; utility pant slower, monitor for markdown.

Post-Launch Notes

  • Vendor turnaround on canvas needs to move up 2 weeks for next drop.
  • Embroidery placement spec needs a clearer visual for factory floor.
  • B2C hero imagery drove strongest email CTR of the year (7.4%).